Has Fenty Beauty created the moment in time that women have been waiting for? Fenty boasts a beautiful collection of makeup that brings out perfection in women. In a world that dictates standards of “perfection,” and viewed by many as unrealistic and unattainable, Fenty has built a high-end cosmetic brand to create a powerful expression, especially for black women across the world.
Rihanna is all in one. She is a music, fashion and beauty icon. The girl from Barbados has experienced the world of makeup as a way of creating an expression for black beauty and has turned it into her weapon of choice for self-expression—a way to radiate her ever-changing mood—and it powered a fearless take on beauty.
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Fenty Beauty seems to be doing that very perfectly.
Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” According to her, “Makeup is there for you to have fun with.” “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different,” she added.
You can watch Rihanna speak about Fenty here.